AGENDA

The conference is divided into three tracks — Build (e.g., ideation, prototyping), Launch (e.g., customer development, product design) and Scale (e.g., mass distribution, growth strategies). These will run progressively to expose the entire product development process and so that every attendee gets to enjoy every session.

Thursday, September 10th

Kickoff Get-together

8:00pm

The Westin Downtown Cleveland Bar

Join us for a drink the night before Industry begins.

Friday, September 11th

Build

9:00am

Includes topics such as product ideation, prototyping and user experience research.

Click on names for more information about the speakers.

Masterclass

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Nir Eyal

Bestselling author of Hooked: How to Build Habit-Forming Products | San Francisco, CA

What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world’s most habit-forming technologies and provides practical advice for increasing user engagement.

“NIR’S WORK IS AN ESSENTIAL CRIB SHEET FOR ANY STARTUP LOOKING TO UNDERSTAND USER PSYCHOLOGY.”

— Dave McClure, Founder of 500 Startups

Idea Talks

Martin Ringlein

CEO and Founder, nvite | Washington, D.C.

Building World Class Product: Lessons learned within top product teams from Twitter to The White House; from ideation to launch

Michael Bamberger

Co-Founder, Alpha UX | New York, NY

Shrinking Big Data: How to make data useful, insightful, and actionable

Derek Lomas

Design Fellow, The Design Lab | San Diego, CA

Product Integrity: Practical Theory for Designing the Future of Value

Daphne Fecheyr-Lippens

Co-Founder, JASWIG, LLC | Akron, OH

Open your eyes: Daily habits can inspire your next product

Launch

1:00pm

Includes topics such as customer development, product design and iterative development.

Click on names for more information about the speakers.

Masterclass

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Chris Spiek

Co-Founder, | Detroit, MI

Discovering why people buy your product (and why they fire it):  The Jobs-to-be-Done Method

Idea Talks

Maggie Jan

Data Scientist, Keen.io | San Francisco, CA

Data Driven Product

Jay Yoo

Founder, Koyono.com | Cleveland, OH

Product Wisdom and Market Serendipity: Heuristics of tinkering, failure and perseverance

Sabrina Gordon

Senior Customer Support Engineer, Intercom | San Francisco, CA

Why Support Conversations Should Improve Your Product

Mike Conley

VP Digital, Cleveland Cavaliers | Cleveland, OH

FanX: The Cleveland Cavaliers’ digital journey to 1:1 personalization of content, experiences and offers for fans both inside and outside Quciken Loans Arena

Happy Hour

5:00pm

Music Box Supper Club

Enjoy plenty of food and drinks by the Cuyahoga and get a chance to relax with fellow attendees and speakers.

After-Party

7:00pm

Ohio City

Ohio City Pub Crawl

7:oo Nano Brewery, 1859 W 25th St, Cleveland, OH 44113

8:30 Market Garden Brewery, 1947 W 25th St, Cleveland, OH 44113

9:30 Bier Market, 1948 West 25th Street, Across from the West Side Market, Cleveland, OH 44113

Saturday, September 12th

Scale

9:00am

Includes topics such as mass distribution, growth strategies and resource management.

Click on names for more information about the speakers.

Masterclass

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Trevor Owens

Author, The Lean Enterprise | New York, NY

“PROVIDES SAVVY INSIGHTS ON THE ORGANIZATIONAL STRUCTURES, SYSTEMS, AND PROCESSES THAT WILL MAXIMIZE SUCCESS ODDS WITH CORPORATE ENTREPRENEURSHIP.”

— Professor Thomas Eisenmann, Harvard Business School

Idea Talks

Mina Radhakrishnan

Cowboy Ventures and former Head of Product at Uber | San Francisco, CA

Product Management Yoga: how flexibility, awareness and deep breaths play into scaling products

Richard White

CEO & Co-Founder, Uservoice | San Francisco, CA

Customer Feedback: The Other Half of the Data Story

Aviran Mordo

Head of Back-end Engineering at Wix | San Francisco, CA

Advanced A/B Testing

Ellen Chisa

Product Management Educator and Practitioner | Boston, MA

3…2…1…WAIT! Why and how to build your launch checklist

Industry Ends

1:00pm

Explore Cleveland

Looking to explore Cleveland more? Visit thisiscleveland.com for things to do, restaurant suggestions, and events happening in our wonderful city.