The conference for people who build, launch and scale world class products.

Music Box | Cleveland, Ohio | September 11th & 12th, 2015

Sponsored by


“Undeniably powerful”

– Plain Dealer

In the heart of America’s Rust Belt, Industry returns for its second year on September 11th and 12th, 2015. The event will draw over 400 innovators and industry leaders from across the country for an intensive two day experience with renowned product development thought leaders.

Industry is for:

  • product development and design professionals
  • forward-thinking intrapreneurs
  • c-level executives of product driven companies
  • creative agency leaders
  • startup founders



Trevor Owens

Author, The Lean Enterprise | New York, NY

“Provides savvy insights on the organizational structures, systems, and processes that will maximize success odds with corporate entrepreneurship.”

— Professor Thomas Eisenmann, Harvard Business School

Trevor Owens is an author and entrepreneur. He’s the CEO and founder of Lean Startup Machine and Javelin. Owens has helped tens of thousands of startup founders and individuals from organizations including Google, Salesforce, News Corp,Intuit and others, start new businesses around the world. In his recently published book, The Lean Enterprise (Wiley 2014), Owens and co-author Obie Fernandez detail approaches for corporations to structure innovation teams and apply Lean Startup to launching new products.

Nir Eyal

Bestselling author of Hooked: How to Build Habit-Forming Products | San Francisco, CA

“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”

— Dave McClure, Founder of 500 Startups

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators.

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Chris Spiek

Co-Founder, The ReWired Group | Detroit, MI

During his work as the head of a web development firm in Detroit, Chris had the realization that software was too easy to make. Time after time he watched projects fall victim to feature-creep because betting the product’s success on a new feature was easier than understanding what truly causes consumers to choose one product over another. Fueled by that realization, Chris co-founded the Re-Wired Group in 2008 and set out to make the Jobs-to-be-Done framework accessible to innovators around the globe.


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Mina Radhakrishnan

Cowboy Ventures and former Head of Product at Uber | San Francisco, CA

Mina Radhakrishnan was most recently the head of Product at Uber, having joined the company when it was 20 people strong and still had a big green button for a UI. There, she worked across such diverse products as car types, international expansion and surge pricing, but would still rank Mariachi On Demand as one of her favorite launches. Mina previously worked at Google and Goldman Sachs, and is a proud nerd who graduated with a degree in Computer Science and Cognitive Science from Cornell University.

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Martin Ringlein

CEO and Founder, nvite | Washington, D.C.

An award-winning designer, entrepreneur and angel investor; Martin Ringlein most recently served the Executive Office of the President as a Presidential Innovation Fellow. Prior, Martin exited his first start-up through an acquisition deal with Twitter where he joined Twitter as their first Design Manager, with a primary focus on designing the design team. Martin’s influence and success ranges from designing and directing major strategic interactive marketing initiatives with organizations large and small such as Apple, Google, Adobe, British Telecom, Mozilla and Oracle.


Aviran Mordo

Head of Back-end Engineering at Wix | San Francisco, CA

Aviran Mordo is the head of back-end engineering at Wix. He has over 20 years of experience in the software industry and has filled many engineering roles and leading positions, from designing and building the US national Electronic Records Archives prototype to building search engine infrastructures. Aviran is a tech-savvy and a technology blogger, with vast knowledge of internet technologies, software development, team building, continuous delivery and a dev-centric culture advocate.

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Richard White

CEO & Co-Founder, UserVoice | San Francisco, CA

Richard White is a Co-founder and the CEO of UserVoice, where he focuses on making sexy products for un-sexy markets like customer service. Prior to UserVoice, Richard was the lead designer on, a Y-Combinator-funded Calendaring product that drew praise for its clean design, which was sold on eBay for $258K. After Kiko, Richard founded SlimTimer, simple time tracking for freelancers, where he experimented with name-your-own-price Freemium models. The common thread throughout all these ventures is Richard’s passion for building wonderfully simple productivity tools with delightful user experiences.

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Mike Conley

VP Digital, Cleveland Cavaliers | Cleveland, OH

Mike Conley joined the Cleveland Cavaliers as vice president, digital in July 2013. Conley oversees all digital, mobile, web and social media operations and services for the Cleveland Cavaliers, Lake Erie Monsters, Gladiators, Canton Charge and Quicken Loans Arena. Working closely with the team’s corporate partnership, ticketing, marketing and activation teams, Conley is responsible for the continued advancement and monetization of all digital-related platforms.

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Ellen Chisa

Product Management Educator and Practitioner | Boston, MA

Ellen Chisa was most recently a product manager at Kickstarter where she worked on a new set of Discovery tools amongst other things. She was a Dean and Trustee of the Awesome Foundation for three years and currently teaches product management at Olin college while attending Harvard Business School.

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Jay Yoo

Founder, | Cleveland, OH

Jay Yoo is the founder and president of where he discovers, designs and launches lifestyle apparel and accessories for minimal travelers and EDC (everyday carry) enthusiasts. He is a virtual company ninja and markets direct to consumers via the web, with contract manufacturing in the Caribbean, Pacific Northwest, and Cleveland, a back office team in Asia, and distribution centers in the United States and Europe.


Maggie Jan

Data Scientist, | San Francisco, CA

Maggie Jan is a Data Scientist at the analytics company Keen IO. In addition to running Keen IO’s internal analytics, she teaches class on analytics, helps customers build data and analytics into their products, and provides analytics mentorship. She also works part-time as a Doctor of Optometry. Prior to Keen IO, Maggie was a Technical Architect at Accenture performing large-scale SAP implementations for Fortune 500 companies.

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Sabrina Gordon

Senior Customer Support Engineer, Intercom | San Francisco, CA

Sabrina Gordon is the Senior Customer Support Engineer at Intercom who does comedy to pay the bills. She moved from Boston to SF for the job and the consistent weather. If you write into Intercom with a question, there’s a good chance of chatting with her!


Michael Bamberger

Co-Founder, Alpha UX | New York, NY

Michael Bamberger is the co-founder of Alpha UX, where he leads the research and account management teams. He has been developing digital products for more than 15 years, serving in every role from developer to product manager. He was previously a Vice President at Greenhaven Partners, a private equity firm where he managed digital strategy and research business units across the portfolio of companies. He also worked as an investment banker, focusing on mergers and acquisitions for digital media and technology companies.

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Daphne Fecheyr-Lippens

Co-Founder, JASWIG, LLC | Akron, OH

Daphne Fecheyr-Lippens moved from Gent, Belgium to Akron, OH to pursue her PhD in Biomimicry at The University of Akron. For her doctoral research, which is sponsored by Parker Hannifin, she is learning from avian eggshells how to create novel UV-protective materials. Her passion for entrepreneurship, design and well-being were united when she co-founded JASWIG, LLC, a start-up that set its mission to tackle our unhealthy sedentary lifestyles by introducing eco-friendly standing desks in all areas of our society.

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Derek Lomas

Design Fellow, The Design Lab | San Diego, CA

Derek Lomas is the co-founder of LearnWorld, a new intelligence-building app for kids. He has designed and produced over 35 learning game titles, which have been played by over 3 million kids, licensed to large education companies, and have won awards from Sesame Street, the White House, the New York City Department of Education, DARPA and the MacArthur Foundation. He received a BA in Cognitive Science from Yale University, an MFA in Visual Arts from UC San Diego and a PhD in Human-Computer Interaction from Carnegie Mellon. He currently has an academic appointment as a Design Fellow at The Design Lab, under design psychologist Donald Norman.


Industry is divided into three progressive tracks – Build, Launch and Scale, allowing every attendee to enjoy every session. Check out the full agenda here.


Kickoff Get-together

Join us for a drink before Industry begins at the Westin Downtown Cleveland bar. 8 PM.


Morning: BUILD

Includes topics such as product ideation, prototyping and user experience research.


Afternoon: LAUNCH

Includes topics such as customer development, product design and iterative development.


Evening: MID-PARTY

After some cocktails and appetizers by the riverfront, we’ll move to a new venue for a big party to get your energy flowing again.


Morning: Scale

Includes topics such as mass distribution, growth strategies and resource management.


Afternoon: Finish

Or … take this rare opportunity to continue the conversation with fellow attendees in any one of Cleveland’s awesome beer and food joints.

Come to Cleveland, Ohio

Cleveland, a city that is being transformed by a re-energized population and new ways of doing business, is the ideal location for Industry. With the downtown area becoming filled with a young population of professionals, creatives and eager community advocates, it’s clear that something big is happening. The return of a certain basketball player to the fray helps too.

The city and the surrounding region has a long history of product innovation and manufacturing. And although many of the enterprises that once existed are now rusting away, a new wave of product people has risen to take advantage of the region’s strong work ethic and efficient ways of doing things.

Passionate product people will be flying to Cleveland from all over the country for this unique event … join them. See 7 Reasons For Product People To Attend Industry 2015 for more.

Plus, if that doesn’t get your blood going then perhaps what will is the anticipation of visiting this fine city. Here’s A Bunch Of Other Reasons To Come To Cleveland For Industry 2015.

Thank you to our sponsors


To learn about sponsorship opportunities, please contact Paul McAvinchey at or call (440) 527 3575.

Register Today

Get Final Release Ticket

Contact Paul for special group, startup & student rates.

First Release (Limited)

Wednesday, February 11th at 11am Eastern



Second Release

Wednesday, March 18th at 11am Eastern



Final Release

Wednesday, July 8th at 11pm Eastern



Cancellation Policy: registrations can be canceled or transferred for free until August 28th after which a $100 fee will be charged. 

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